LG Alaksa
Premium Brandshop
From zero digital presence to Iraq's most recognized LG authorized dealer — a full-stack journey across brand identity, e-commerce, social media, AI automation, and award-winning marketing.
Subscribers
Interactions
in Ad Campaigns
Middle East 2022
The Challenge
Starting from absolute zero
When I joined LG Alaksa, the company had no social media presence, no website, no brand identity — not even a logo. The challenge was not just technical; it was building an entire digital ecosystem from scratch for a physical retail business in a competitive market.
In the early days, I wore every hat: developer, graphic designer, video producer, social media manager, and customer service. The workload was intense, but the opportunity to build something meaningful from the ground up was exactly the kind of challenge I wanted.
The Journey
How it all unfolded
Phase 1 — Foundation
Brand Identity & Social Channels
Designed the complete visual identity — logo, color system, typography, and brand guidelines — then created and launched all social media channels. Built the first version of the company website simultaneously, handling every task solo.
Phase 2 — Growth
Team Expansion & New E-Commerce
As the brand grew, we expanded to a team of three. Launched a richer, faster second-generation e-commerce store with improved UX, product pages, and checkout flow tailored to the Iraqi market.
Phase 3 — Scale
Digital Catalogs, YouTube & Meta Blueprint
Automated product catalog generation covering all LG device lines with full Arabic descriptions. Launched a YouTube channel with installation and tutorial videos. Completed the Meta Blueprint certification, which enabled laser-targeted ad campaigns achieving a cost-per-message as low as $0.08.
Phase 4 — Automation
AI Chatbot & Mobile App
Designed and deployed an AI-powered chatbot to handle customer inquiries automatically at scale — directly enabled by the Meta Blueprint ad efficiency learnings. Developed and published the LG Alaksa mobile app on both Android and Apple App Store with full store integration.
Phase 5 — Achievement
Second Branch, Promotion & Middle East Award
The cumulative impact of five years of work: promoted to Marketing & Development Manager, opened a second flagship branch spanning 600m² across two floors, and won Best LG Sales in the Middle East for 2022 — placing Alaksa among the top LG authorized dealers in the entire region.
Visual Work
Gallery
Video Content
Results of Meta Organic Video Reach For Ramadan Campaign 2026
LG Alaksa Ramadan Campaign
Meta Ads campaign video — high-engagement social content
Design Work
Creative Designs
Social media graphics, campaign visuals, and brand creatives
Strategic Partnerships
Collaborations built along the way
Al-Bina Al-Markazi
Official LG distributor for all residents of Budour Baghdad Mall — Iraq's leading real-estate developer.
Al-Nab' for Computing
Ongoing co-distribution agreement covering LG tech products across the Iraqi computing retail sector.
Tamata (تماطة)
In-app LG product sales integration inside Iraq's growing e-commerce platform Tamata.
Miswag (مسواك)
LG product partnership with Miswag, one of Iraq's most active consumer e-commerce platforms.
Al-Aqsa for Computing
Joint distribution and retail partnership expanding LG's reach in the Iraqi computing market.
Add More Partnerships
Replace this card with additional collaboration details as needed.
Results
What five years of hard work delivered
Best Sales — Middle East 2022
Recognized as the top LG authorized dealer in the entire Middle East region for 2022.
100K+ Subscribers
Grew all social media channels from zero to over 100,000 engaged followers.
3.5M Monthly Interactions
Peak monthly social media reach across all platforms.
$0.08 Per Message
Achieved industry-record low cost-per-message on Meta ad campaigns through Blueprint-certified strategies.
600m² Second Branch
Digital growth directly financed and justified the opening of a two-floor, 600m² flagship showroom.
iOS & Android App
Published a fully integrated mobile shopping app on both major app stores.
What's next?
Ready to build something like this?
Whether you're starting from zero or scaling an existing brand — I bring the full stack: development, design, marketing, and strategy.